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What to put on your homepage

Your homepage is often the first page a new customer sees. Keep it simple. A visitor should quickly see what you do, where you work and how to reach you.

The must-haves

  1. Your business name at the top.
  2. What you do, in one short line. For example: "Plumbing repairs in Chatham-Kent."
  3. The area you serve, so people know you can come to them.
  4. Your phone number, big and easy to tap on a phone.
  5. One clear button, like "Call now" or "Book a visit".

Good to add

  • A short list of your main services.
  • Your hours.
  • A few lines about you. People like to know who they are hiring.
  • Real photos of your work. Ask first before you use photos of customers or their homes.
  • Your email, if you check it often.

Keep it easy to read

  • Use short sentences and plain words.
  • Check how it looks on your own phone. Many visitors will see it there first.
  • Make sure your phone number and hours match your Google Business Profile.

Leave out

  • Long blocks of text. Put extra detail on another page or in a blog post.
  • Old prices or old phone numbers. Wrong details send people somewhere else.

When something changes, update your homepage the same day.